First of all,
DEAR3AM is a small part of a huge revolution. We believe that premium fashion goods and the concept of upcycling should go hand in hand. Our mission is to offer sustainable but high-quality products that look outstanding and last for years.
Instead of following short-sighted trends, we aim to create iconic designs that stand the test of time. We design and produce every piece by hand in our Berlin-based studio. The vintage jackets we upcycle come from a local charity organization called "Berliner Stadtmission".
It all starts with you. By donating your beloved, old jackets to a non-profit organization, you help out a homeless person who needs it. But leather jackets are often too heavy and don’t keep warm. This is where DEAR3AM has found a unique opportunity. We buy these old leather jackets and support a social cause. At the same time, we re-introduce beautiful vintage materials into the fashion cycle. Sustainable, eco-friendly, and locally produced.
Melina Wanie is the founder and lead designer of DEAR3AM. After years of working in the movie costume business, the Berlin native decided to go back to her roots in fashion design and start her own brand. Not just any brand, a different one. Born out of passion for vintage clothing and her love for Berlin nightlife and electronic music, Melina founded DEAR3AM. This brand is her poem of protest against everything that's wrong with the fashion industry of today.